Thames Festival Trust


In their own words: The Thames Festival Trust's principle objective is to increase the appreciation of rivers and their importance to us all through creating and promoting river and river-related art, education and heritage programmes.

They knew their mission, but the Thames Festival Trust never had its own outright identity, so when the decision was made to separate the Trust’s work from Totally Thames (its flagship event) it needed a new identity.

Thames Festival Trust had already undertaken some initial work with an agency to design a logo, however, we were asked to develop this work further – creating a distinctive colour palette, selecting primary and secondary typefaces, tweaking the logo and, of course, build a new website for them.