K-music is a celebration of Korea’s diverse musical talent. A festival with electrifying events from all across the musical spectrum, with each performer exploring new boundaries within their particular genre.

Having seen the new website we built for their festival partner Serious, the Korean Cultural Centre UK decided that Thoughtful would make their perfect web design partner to build their K-music festival website. Their admiration for Serious’ website isn’t that surprising considering there are many similarities between their identities: a strong typographic logo and a striking black and red colour palette. And they both love music.

Although there are these similarities and a clear admiration for what we achieved with Serious, we couldn’t and wouldn’t want to simply emulate Serious’ website. It was important for us to conceive a design that reflected K-music’s personality: a balance of edgey rock and classic traditionalism. And as the website’s primary goal is to entice a UK audience to explore and learn more about Korean culture via its music, the website needed to be visually appealing to all. Thankfully, we achieved everything we set out to do.