Incorporated Society of Musicians
The Incorporated Society of Musicians (ISM) is the UK's professional body for musicians. They promote the importance of music and protect the rights of those working within the industry with a range of campaigns, support and practical advice.
We have been working with the Incorporated Society of Musicians for a number of years, helping them with their online strategies. In 2013 we evolved the existing design to be responsive and in 2016 we launched a new website. This new website was an exercise in design restraint, as the client did not want to deviate too far away from the existing look-and-feel, however, we didn’t just roll out the existing design. We made sure there were improvements made to the website’s usability and although it uses a muted palette, we punctuated this with bright colour to flag the main Call To Actions.
We also restructured the content so it was more logically grouped and easier for users to find the content they are most interested in. For example, the home page (above) is much more useful than its previous incarnation, providing links to the most visited sections of the website.
There are really too many improvements to detail, but one of the most important changes we made was to migrate the website to a new content management system (Craft) so the client’s experience of managing the vast amount of content is greatly improved.