High Court Enforcement Group
High Court Enforcement Group (HCE Group) is the largest independent and privately owned enforcement company in England and Wales and we were asked to help them evolve their identity.
Unusually, this exercise did not begin with their logo, as they were keen to retain it in its current form, so anything we did had to complement this. Their existing identity was very blue and typically corporate. Their literature was very generic and you could have easily swapped their logo with another company and not noticed.
Our approach was then to create a graphic illustration, that was bold and unmistakably HCE. These patterns reflect the angular shape of the logo and create a strong identity that (whether you love it or hate it) you won’t forget. This new styling is being gradually rolled across all of their marketing material including brochure, roller banners and adverts.