Denovo Legal Services
DeNovo is a leading legal services firm of highly experienced costs lawyers, law costs draftsmen and legal costs management experts. We didn’t know what this meant either, however, we do know they are extremely good at what they do, so we repositioned their identity and created a simple brochure and website to express just that.
As experienced practitioners of developing brands we knew that the brief requirements were likely in need of broadening as, what they were really missing, was a unified design and clarity about their USPs (Unique Selling Points). So, before we starting working on page layouts, we identified exactly what makes them different and after much exploration we coined the phrase 'The gold standard in legal services'. It sums them up perfectly.