Press release: New website for Thames Festival Trust

by Simon Leadbetter

We have been working with Thames Festival Trust for more than a decade and today we are pleased to launch the Trust’s first website highlighting all their activity (not just Totally Thames).

Identity

The Thames Festival Trust never had its own outright identity, so when the decision was made to separate the Trust’s work from Totally Thames (its flagship event) it needed a new identity.

Thames Festival Trust had already undertaken some initial work with an agency, however, we were asked to develop this work further – creating a distinctive colour palette, selecting primary and secondary typefaces and tweaking the logo.

The original logo (left) had some issues with text alignment. The indented word Festival, created uncomfortable negative space (right) which caught the eye.


We optically adjusted the alignment (left), however, it still felt a little flat and did not represent the dynamic nature of the Trust’s activities. Adding a slight tilt injected a little energy to an otherwise normal logo.


Our next task was to develop a vibrant colour palette that complemented the 'Dawn blue' colour selected for the logo.

Although blue is a lovely colour, if it was used as the primary colour for the website it would feel too corporate. Adding Coral, Greenery and Zesty Orange to the palette and predominately using these in the design adds a vibrancy that would be otherwise missing.

Initial development

With the base identity established, we applied this to various different types of communications with these posters/brochure covers included in the initial presentation. The idea being that the logo acts as a window on the Trust’s activities. This idea was used as the basis of the design for the website.

Website

As you would expect, the website reflects the look-and-feel established for the identity.

Navigation

The Thames Festival Trust website adopts a slightly different approach to navigation. It is normal to see a breadcrumb navigation on most websites, however, these are always made a recessive device on the page. From a user’s perspective, a breadcrumb navigation is an immensely useful tool – it provides clear signposting in regards to where you are in the site and a quick way to go back to the previous page (which is what most people do). So, rather than hide this we made it the primary navigation device.


The full site menu is easily accessible by clicking the menu icon alongside the breadcrumb navigation. This navigation system has been extremely effective and works really well on a content heavy websites like the Thames Festival Trust.

Images

Managing images can often be the 'pain point' for content managers – especially when managing a responsive website. There is often the need to upload multiple versions of an image at different sizes and crops, which is simply no fun. We include a tool to ease that particular pain. Thames Festival Trust can now upload a single image, select a focal point and then sit back an let the website do all the work.

The website will automatically create an image of different crops, using the focal point you’ve selected as the centre point of the image. Can we get an Hallelujah!

The Thames Festival Trust website has been designed specifically to cope with the increasing levels of content and provides the client with all the tools they need to continue to inspire and engage.