Client since 2013
Bremont are an award-winning British watch company who are making a name for themselves in the chronograph industry, and we are helping them
every step of the way with every passing second.
Developing a long-term partnership with a design agency like Thoughtful, means that when a company’s business goals change, like they have with Bremont, there is already an understanding of the complexities involved – with deep rooted knowledge about the audience and operational requirements of the client’s team.
This latest version of the Bremont website takes a different direction to the previous 'brochure ware' website and adopts a blatant eCommerce approach. Although the website does not offer direct sales, the structure of the website has been based on a traditional eCommerce model which focuses on making the product the star.
Product pages have complex requirements. They need to make the product enticing enough to encourage the user to make that all important decision to push the buy button. They also need to offer the right level of information without being overwhelming, yet contain enough info for optimal SEO. For a luxury brand like Bremont, getting the balance right is crucial and something we are proud to have achieved with this elegant design solution.
Sometimes, the little things have the greatest impact – although the often go unrecognised.
One such design challenge on this website was to show the watches in the best possible light. After experimentation, we agreed that a front profile of the watch was the best way to present each model, however, for some models the side profile is equally important. Mixing front and side profiles didn’t work, so we decided upon showing the side profile on hover. This elegant solution not only makes the website feel interactive, but it provides instant visual feedback about the model.
Everybody loves a fast loading website. Clients normally have it somewhere written in their brief, users will leave if the site is too slow and Google use it as an indicator for their ranking algorithm. However, too often site speed is often overshadowed by other needs. For Bremont’s new website we ensured the site performance was high on the agenda.
During our consultation, we analysed the performance of the existing website running on the current server. It was slow. Time To First Byte (TTFB) which is an indicator of how quickly the server is responding before it starts to load the page was high – for the collection page, it was a staggering 3.63 seconds.
Clearly, this is something we needed to address with improved server architecture. A combination of a great host, an optimised server and intelligent page caching the TTFB for the new website is 27-37 milliseconds with some pages TTFB being even lower.
Reading about these amazing speeds is not the same as experiencing them. If you visit the website you’ll find the site loads like it is on steroids and this huge gain in performance improves not only the user experience but has an impact on ongoing effort to improve SEO.
Bremont Watch Company have worked with Thoughtful since 2013 to continuously develop the design and functionality of our website and its Content Management System. Thoughtful constantly go above and beyond to find the most effective solutions and always deliver them under extremely tight deadlines. We are thrilled to work with such a professional team.